Aepona's key value proposition is that we provide the crucial connection between the Internet/IT domain and the Telco domain. Our solutions allow Telcos to fully exploit the power of their network assets as they rise to the challenges they are facing from new market entrants from the Internet world offering "over the top" services.

With Aepona's solutions, Telcos can:

Transform to a new business model: by enabling secure and managed third party access to core network capabilities, Aepona creates new business opportunities beyond the traditional "walled garden" business model. Our Telecom Web Services solution allows 3rd party service providers and enterprise customers to design and create their own telecom applications based on telecom network capabilities, as well as "telecom-enabling" their existing ones.

Leverage the "Long Tail": Internet-based businesses such as Amazon and iTunes have long recognized that the accumulative revenue from high numbers of niche/specialist products exceeds that of the most popular products, and that the special-interest nature of these products can generate higher margins. Aepona's solutions allow telecoms operates to leverage this "long tail" effect by opening their networks to a broad community of 3rd-party developers of niche applications, in a highly secure, controlled and automated manner.

Allow the market to innovate: by expanding the application development community to the millions of developers globally that are accustomed to using modern IT tools and technologies, from the few hundred that can programme to arcane telecoms protocols, Telcos can embrace the hugely successful Internet service innovation model. With this model, 3rd party developers can discover and use Telecom Web Services to create a huge number of innovative applications that can either be marketed and sold by the operator, or taken directly to market by a third party application service provider.

Realise new revenue sources through selling service enablers to third parties, as well as their own services.

Better serve their Enterprise customers: Not only does Aepona’s technology enable value-added Enterprise services such as Virtual PBX, Mobile VPN and Virtual Call Centre, it also allows operators to sell network capabilities such as location, call control and messaging as Web Services. These can be used by Enterprise IT developers to create a range of applications such as multimedia conferencing, workflow & fleet management, customer care and interactive marketing.

Bring together all of their network capabilities into a single service development environment. This means being able to leverage all capabilities to develop new services (such as call control, location, messaging, presence and profile) rather than only a subset of these.

Introduce new, rich multimedia services: Aepona's Service Evolution solution enables new "multi-modal" services - a rich mix of value-added voice and data capabilities including media streaming, call control, conferencing, user location, presence SMS and MMS - to be introduced as underlying core network technologies such as IMS are deployed.

Retain control of their subscribers: With Aepona's solutions, operators can retain control over, and therefore charge for, the services consumed by subscribers, rather than allowing "over the top" players from the Internet world to force them into becoming providers of "dumb pipes".

Realise a next-generation Service Delivery Platform: Using modern IT technologies and concepts such as loosely-coupled architecture, Web Services, and standards-based IT products and appliances, operators can realize a much more open, scalable and cost-effective Service Delivery Platform that contrasts with first-generation SDPs that were effectively large, bespoke Systems Integration projects.

Migrate towards IP/IMS at a controlled pace: few disagree that in the future, all networks and services will be based on IP. However, operators wish to control the pace of evolution towards the IP vision, and in particular, are taking a service-led, rather than technology-led, approach to the adoption of IP technologies such as IMS. Aepona allows operators to take control of this process, by providing solutions that allow current-generation services built using "legacy" technologies to continue to generate revenues even as the underlying network becomes more IP/IMS-centric.

Provide fully flexible service bundles: Operators today can be restricted in the service bundles that they can offer, due to technical limitations with traditional IN networks. Aepona's solution allows operators to overcome these limitations and offer targeted, "a la carte" services that are precisely tailored for different market segments.

Reduce OPEX through the deployment of a common service layer framework across multiple operating entities, network platforms, technologies and protocols.

Control CAPEX through eliminating "lock-in" to large Network Equipment Vendors that can charge exorbitant fees for updates to services hosted on vertically-integrated IN platforms.

Reduce time-to-revenue: With Aepona's solutions, Telcos can streamline the process by which new services are developed, tested and launched. We provide a common service layer framework across disparate network platforms, giving development teams a highly abstracted set of common, standards-based APIs to programme against. We have developed a vast library of resource adaptors for all the major network equipment vendors' platforms, minimising implementation complexity, time and risk.

Choose from a range of ready-to-deploy applications: Aepona has made a significant investment in its application partner programme, and we also develop applications in-house that leverage our core technology. This gives us the ability to provide end-to-end solutions to operators, bundling together the application with the enabling platform as well as a range of professional services.

With Aepona's solutions, Telcos can: