The Fusion of Web 2.0 & Telecoms

As Web 2.0 services disrupted the internet, "Telco 2.0" services are set to revolutionise the telecoms business model. This fusion of two worlds will see existing "over the top" Enterprise and Web-based applications being enriched by telecoms capabilities - mobility, location, real-time communication, messaging, user profile, billing and so on - to create differentiation and increased customer loyalty for the application provider, and new revenue sources for the operator.

Enriching and Mobilising Web 2.0 and Mobile Applications

Aepona's USP makes it easy for developers with little or no telecoms experience to mobilise existing applications and to add new features that greatly enhance their users' experience.

Unlike difficult "stovepipe" integration with a single operator service like messaging using native protocols like such as SMPP, USP provides developers with access to multiple telecoms capabilities, such as conference calling, location requests, text or multimedia messaging, charging and profile, all presented as a common set of Web Services APIs (both SOAP and REST-based).

This enables true multi-service applications that are compelling for the end user, provide differentiation for the application developer, and generate new revenues for the operator.

Examples of multi-service Web 2.0/Telecoms applications:

Combining location, messaging and group conferencing to create a family security and communications application suite, providing peace of mind to parents and convenient inter-family communications.

Combining voice conferencing and messaging APIs with desktop and mobile handset calendar applications to schedule, notify and automatically set up conference calls between co-workers.

Combining voice conferencing and messaging APIs with desktop and mobile handset calendar applications to schedule, notify and automatically set up conference calls between co-workers.

Creating a more interactive and engaging online experience for customers by adding telecoms features, such as Click to Dial, location and multimedia messaging, to commercial websites.