Multi-Line

...cost savings and flexibility for enterprises and consumers

Multi-Line is one of a set of on-board applications that can be provided with the Aepona Universal Service Platform. The Multi-Line service provides two separate phone numbers on the same handset with one SIM, and it works with any standard handset available on the market. Each phone number can be managed as a separate network subscription, so each can be separately provisioned with services and separately billed. With the Multi-Line service, the same handset can provide corporate VPN services, paid for by the employer, and a separate pre-paid subscription paid for by the personal user.

Cost Savings for the Enterprise

The compelling characteristic of the Multi-Line service for network operators is that it can be used to provide cost savings to the important enterprise segment, while at the same time increasing network operator revenues. Most enterprise mobile telephony users at present also retain a separate personal mobile phone. Depending on the market share of the network operators in question, the likelihood is that the majority of these personal subscriptions will be with other network operators. The Multi-Line service allows for this personal voice and data traffic generated by existing enterprise users to be managed and charged alongside existing enterprise traffic.

Increase Enterprise penetration

Multi-Line helps increase operators' market share within the enterprise segment by enhancing the individual user experience. Employees of enterprises that are Multi-Line users will be attracted by the ability to reuse their company handset for personal use on a separate line, thus saving them costs. Similarly, the ability to reduce costs while retaining positive sentiment within staff is likely to be attractive to communications purchasers within most enterprises. Since typical enterprise subscribers generate above average ARPU within most network operator user bases, this feature of the Multi- Line service allows for significant revenue uplift.

Flexibility for the enterprises and employees

Employers don't want to have to pay phone bills for their workers, but they do want to be able to contact them. Employees don't want to carry two handsets, and don't want to change phone numbers every time they switch jobs. The Aepona Multi-Line service resolves all these issues by providing two separate and independent subscriptions on one handset with one SIM. The employer pays for only those calls that are work related, while the employee retains their own phone number, and their privacy.

Seamlessly integrate & upsell new services to the same group of customers

Because Multi-Line is hosted on Aepona's Universal Service Platform, other applications from Aepona & its partners, as well as those developed by the operator, can be seamlessly integrated with the Multi-Line service and up-sold to the same group of enterprise customers. This further enhances the user experience, increases loyalty and improves ARPU, and keeps new service deployment costs to a minimum.

Multi-Line: A service hosted by the Aepona Universal Service Platform

The Aepona Multi-Line service is just one of the on-board services that can be delivered by the Aepona Universal Service Platform. The Universal Service Platform contains a rich set of network capabilities enabling a broad range of rapidly deployable, profitable services to be introduced by mobile, fixed line and converged telecoms operators. The Universal Service Platform sits horizontally across all network platforms regardless of vendor, allowing all services to be delivered to all subscribers even in multi-vendor environments.

The capabilities of the Universal Service Platform can be deployed in various combinations to suit the particular needs of each network operator. It is designed to create a service network architecture that allows for the rapid rollout of new and innovative services; that allows for a flexible mix of services from multiple vendors; that integrates easily into not only the network switching environment but also the network business support systems and operational support systems.

The Aepona Universal Service Platform allows operators to fully monetize their network assets, delivering higher ARPU, increased customer acquisition, increased Return on Investment, enhanced customer loyalty and improved margins. It delivers these benefits by allowing network operators the freedom to segment their market and create service packages as they see fit.

The Universal Service Platform fosters innovation by allowing Network Operators to work with independent application developers, as well as allowing the rapid creation of their own custom services. It allows operators to adopt new business models such as delivering externally hosted applications via Telecom Web Services. The platform's carrier-grade architecture enables the scaling of services to millions of customers and its innovative technology allows services to span SS7 and SIP networks. The Aepona Universal Service Platform is the foundation for an open, flexible and future-proof Service Network.